A fast and easy way to test product names is to interview consumers who purchase similar products (see the results of one such survey in ... Some options are the projecta#39;s executing agency, a farmer group or cooperative, or a small business.
Title | : | Adding Value to Root and Tuber Crops: A Manual on Product Development |
Author | : | Christopher Wheatley, Scott, G.j., Best, R., Wiersema, S. |
Publisher | : | CIAT - 1995 |
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