Advances in Services Marketing
Furthermore, intangibility causes problems in communicating the nature and value of services (Zeithaml, 1981; Cowell, ... and employ some marketing tools in addition to the traditional 4 Ps. Booms and Bitner (1981) propose to expand theanbsp;...
| Title | : | Advances in Services Marketing |
| Author | : | Hans Mühlbacher, Jean-Paul Flipo |
| Publisher | : | Springer-Verlag - 2013-07-01 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
