Conceptual Issues in Consumer Behaviour The Indian Context

Conceptual Issues in Consumer Behaviour The Indian Context

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Relatively new brands in consumer durables like Kenstar, LG, Samsung and Whirlpool have to follow a different kind of ... LGa#39;s proposition in refrigerators was a#39;preservation of nutritiona#39;; in microwave ovens a#39;healtha#39;; in washing machines a#39; fabricanbsp;...


Title:Conceptual Issues in Consumer Behaviour The Indian Context
Author: Kumar Ramesh
Publisher:Pearson Education India - 2008
ISBN-13:

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