Corporate Information Systems Management

Corporate Information Systems Management

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Text and Cases Lynda M. Applegate, Franklin Warren McFarlan, James L. McKenney ... SABRE system and Uniteda#39;s APOLLO reservation systems had become the dominant platforms for booking airplane, hotel, and ... off the first screen of information), broadcasting unfavorable messages to travel agents, and using the information to manage their own prices. ... By tying into commercial credit card networks, travelers can purchase flight tickets on-line and have the tickets mailed directlyanbsp;...

Title:Corporate Information Systems Management
Author: Lynda M. Applegate, Franklin Warren McFarlan, James L. McKenney
Publisher:Irwin Professional Publishing - 1996

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