This book is designed to meet the needs of management students for a comprehensive textbook on a significant aspect of retail management. It provides an in-depth coverage of retail service theory with an original and fresh treatment. It presents concepts that are clearly explained through illustrations, exhibits, tables and figures.This book is designed to meet the needs of management students for a comprehensive textbook on a significant aspect of retail management.
Title | : | Customer Service In Retailing, Indian Text Ed |
Author | : | Anil Mishra, Ruchi Gupta |
Publisher | : | John Wiley & Sons - 2008-12-01 |
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