Cutting marketing costs in Europe
How Philips achieves inventory down, service up The quality of after-sales service is a key ingredient in retaining customer loyalty in Europea#39;s competitive markets. ... aquot;In the old days, when radios, for instance, consisted of a number of valves, a bit of wire and a speaker, you could ... Traditionally, we had a service stock list for each product (included in the service manual) prepared by our technical staff.
| Title | : | Cutting marketing costs in Europe |
| Author | : | Business International S.A. |
| Publisher | : | - 1985 |
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