Donor-Centered Planned Gift Marketing

Donor-Centered Planned Gift Marketing

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... 148 deferred, 27 as deferred gifts, 11 expectation of ask for, 186 formula for, 216 identify donors of, 25a€“57 percentage of Americans with ... 27a€“31 databases for, 36 economic comfort level of, 29 factors impacting ability, 33a€“37 factors impacting propensity, 38a€“44 factors ... 92a€“95 cheat sheets, 264 circular process, 30 effective program, 17 familiarity with term, 90, 153 holistic approach to, 17 myths aboutanbsp;...


Title:Donor-Centered Planned Gift Marketing
Author: Michael J. Rosen
Publisher:John Wiley & Sons - 2010-11-29
ISBN-13:

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