Five New Opportunities in Credit Card Analytics

Five New Opportunities in Credit Card Analytics

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By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so a€“ this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at handa€bIn order to maximize the benefits, credit card providers need to start changing their views regarding transactional credit card data, and ... This increase in revenues can come from: a–i Direct Financial Benefits: Based on a recent report by the Wall Street Journal, as well as ... Targeted Merchant Ads for Google Dollars: Credit card providers, with access to billions of transactions by millions of customers, areanbsp;...

Title:Five New Opportunities in Credit Card Analytics
Author: Forte Consultancy Group
Publisher:Forte Consultancy -

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