Global E-commerce and Online Marketing

Global E-commerce and Online Marketing

4.11 - 1251 ratings - Source

Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.Miele and General Electric (GE) GE and Miele are large producers of kitchen and household appliances with global production and ... For our discussion and in order to allow for a meaningful comparison with Miele, we limit the investigation to GEa#39;s appliance business. ... In sum, Miele has mastered the Web as a communicative means but neglects its capabilities to fulfill service and support functions.

Title:Global E-commerce and Online Marketing
Author: Nikhilesh Dholakia
Publisher:Greenwood Publishing Group - 2002

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA