Principles of internet marketing

Principles of internet marketing

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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.Relationship building is the goal of Ford Motor Company. With a relaunch of their online presence, Ford is focusing on three different groups: new buyers, current owners, and dealers. Figure 7.5 is from Owner Connection, where a Ford owner uses the vehicle identification code to receive an array of perks and Your Meal Preference Noted Your Seating Preference Registered Making sure youa#39;re sitting comfortably i 7.3 Mass Customization on British Air Source: British Airways. Choiceanbsp;...

Title:Principles of internet marketing
Author: Ward A. Hanson
Publisher:South-Western Pub - 2000

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