Product Leadership

Product Leadership

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A major new study of product development practices and their results augments the new edition of a best-selling book on how companies can better deliver successful new products to the marketplace. 15, 000 first printing.A major new study of product development practices and their results augments the new edition of a best-selling book on how companies can better deliver successful new products to the marketplace. 15, 000 first printing.


Title:Product Leadership
Author: Robert Gravlin Cooper
Publisher:Basic Books - 2005-01-01
ISBN-13:

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