4.11 - 1251 ratings - Source

qProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.q -- Philip Kotler, Kellogg School of ManagementIt provides investment justification for the vital intangibles - service, innovation, loyalty - that are hard to fit within the cells of a spreadsheet. ... Price Automotive Group, a US chain of car dealers, credits retention with a a#39;cost-per-vehicle-solda#39; that is 30 per cent below the industry average. ... Because retention and profitability are tracked, marketing, service and other programmes can be linked to increasesanbsp;...

Author: Nick Wreden
Publisher:Kogan Page Publishers - 2005

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