Return on Ideas

Return on Ideas

4.11 - 1251 ratings - Source



Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, a€˜rocketinga€™, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, PaG, Danone, Amex and Ben a Jerrya€™s a€“ as well as unconventional sources such as theatre and comedy.229a€“31 decisions by proxy 233a€“5 giving up 240a€“1 global/local problems 227a€“8 invisible pitfalls 223 a#39;killing by proxya#39; nine ... 192a€“3 refining ideas 229a€“31 rehearsing 148a€“9, 251 relevant differentiation 152, 252 Renault Scenic car 183, 194a€“5anbsp;...


Title:Return on Ideas
Author: David Nichols
Publisher:John Wiley & Sons - 2008-05-23
ISBN-13:

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