Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture. * Includes interviews with passengers, employees, managers, and a Southwest Airlines executive * Presents photos of people and places at Southwest Airlinestraining in the writing seminars that Shubert conducts. A variation of Shuberta#39;s a#39;a#39; Business Writing: Southwest Stylea#39;a#39; class is a module that he facilitates for employees in Southwesta#39;s leadership programs. One of those programs is a#39;a#39; Leadershipanbsp;...
Title | : | Southwest Airlines |
Author | : | Chris Lauer |
Publisher | : | ABC-CLIO - 2010 |
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