The cult of Vespa

The cult of Vespa

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Many post-war inventions were forgotten as incomes rose and the standard ofiving increased. The Vespa, however, developed from a utility vehicle inton international success - a cult object that has spawned societies and fansorldwide. This title tells its story.The work on this publicity message capable of soliciting Vespas basic characteristics represents an element of continuity in Piaggioa#39;s strategy, like the work on the creation of the calendar, often entrusted to important artists capable of adding toanbsp;...


Title:The cult of Vespa
Author: Umberto Eco, Omar Calabrese
Publisher:Gingko Pr Inc - 1996
ISBN-13:

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