Unthinking

Unthinking

4.11 - 1251 ratings - Source



What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did qClick It or Ticketq get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, qWhat do people want?q What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.... relatesto memory. Slogans typically are designed to appear at the end of a commercial or the bottom ofan advertisement, and we ... Thata#39;s allbut proven by thenamewe give to exercises like rhyming: We call themwordplay. Play delights usanbsp;...


Title:Unthinking
Author: Harry Beckwith
Publisher:Hachette UK - 2011-01-26
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA